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Faceboook and College Admissions

Facebook postingA study by the University of Massachusetts Dartmouth found that 25 percent of college admissions offices admit to using search engines such as Google, Yahoo, and MSN to research potential students and that 20 percent look for the same information on social networking sites such as Facebook and MySpace. The reality is that the percentages must be even higher because colleges and universities have little incentive to overstate their reliance on these digital dirt web searches, but they have a significant incentive to understate their use due to a fear of negative public relations and likely backlash from many Gen Y candidates who view information that they post to MySpace and some of the other social networking sites as somehow being private even though it is accessible through a quick Google search.